Kevin Coker, along with 15 leaders across multiple industries, discusses how to avoid alienating customers during a rebrand with Forbes Business Council.
Kevin Coker, co-founder and CEO of Proxima Clinical Research shared, "There is usually a reason for the rebrand. Communicate that reason with the forward-looking promise of the rebrand. Provide a portal for customers to ask their questions and have real discussions about the expectations for the new brand versus the former. Get them bought into the excitement of the new so they focus there and find relief in leaving the former brand in the past."
It's important to communicate with your customers and share your vision with them.
Learn from the 14 other industry leaders their expertise on sharing a rebrand with loyal customers.