Kevin Coker shares one growth marketing trend business leaders should consider looking into and leveraging to build a sustainable business in Forbes Business Council.
Kevin Coker, co-founder and CEO of Proxima Clinical Research says, "Storytelling and brand building through individual and campaign series videos are the trends to join if you haven't already. People like to be entertained. If you can educate, inform, inspire and entertain your clients in video form, they will return to your platform over and over again to learn more."
Learn business management tips from 14 other leaders, alongside Kevin who contributed to this article.