California State University, Fullerton: B.A., Communications - Public Relations, Minor in Health
International Coaching Federation: Certified Business Coach, Business and Life Coach Certification
Jennifer Horspool is Vice President of Communications for Proxima Clinical Research, a contract research organization that serves the emerging drug and medical device industries.
She brings three decades of expertise as a global brand strategist, media maestro, public relations consultant, business growth expert, speaker, event planner, and social media maven. From start-ups to Fortune 500s, Jennifer employs her skills in PR, marketing, and media to grow companies from vision to multi-million dollars and turn best-kept-secret brands into the Go-To Experts™ for media and target customers.
Throughout her career, Jennifer has run the PR and marketing campaigns that brought dozens of drugs to market, working with big name brands such as US Oncology Research, McKesson Corp, Amgen, Daichii Sankyo, and Deloitte. As a brand-turn around specialist, Jennifer grew the US Oncology brand from unknown and unliked into the go-to resource garnering 500+ earned media articles year-over-year, including top tier media such as The Today Show, KNBC, Fox News, Forbes, Fortune, Wall Street Journal, New York Times, Medscape Today, MedPage, Modern Healthcare, and dozens of oncology trades; plus speaking engagements in industry conferences and meetings. She has refreshed old brands, launched new brands, and developed multi-cultural advertising and PR campaigns for Latino, Chinese, Vietnamese, Korean, African American, LGBT, among many other cultures and communities.
Jennifer received her Bachelor of Arts in Communications, with an emphasis in public relations and minor in health from Cal State University, Fullerton. In 2005, she became a certified business coach, and in 2016 she joined the speaker circuit entertaining and educating crowds as large as 2500 from more than 71 countries. She is the current President of the American Marketing Association Orange County Chapter and a former Board leader of Public Relations Society of America, Orange County.
Proxima Clinical Research, Inc., Houston, Texas
Vice President, Communications
Engagement PR & Marketing, Yorba Linda, California
Founder, Global Brand Strategist and PR Expert
McKesson Specialty Health and The US Oncology Network, Houston, Texas
Director, Network Engagement
US Oncology, Inc., Houston, Texas
Director, Corporate Communications
Hill & Knowlton PR Agency, Santa Monica, California
Senior Account Supervisor
American Cancer Society, Santa Ana, California
Director, Marketing Communications
Jennifer’s contributions to science are related to brand positioning, marketing, messaging, media, and other promotions that tell the product storyline to capture interest and drive sales.