Proxima

Styleguide

Branding Usage & Guidelines

Media Kit
Aleberry Slack
Website Tutorials

General Scope

CMYK
for print
RGB
for web & screens
Don't Stretch
keep ratios
Don't change colors
keep brand colors
Don't use similar color background
Use single color logo variations, or a different color background
.ai
.eps
Vector Files
.png
Transparent Background
.svg
Web Usage
When possible, use SVG for websites

Colors

Primary: Blue
#163d89
C84 M55 Y0 K46
R22 G61 B137
Primary: Rose Red
#e8215f
C0 M86 Y59 K9
R232 G33 B95
Secondary: 
Midnight Blue
#031537
C95 M62 Y0 K78
R3 G21 B55

Additional Colors:
Only for illustrations & supporting graphics

Teal
#4ebfa0
C65 M0 Y48 K0
R78 G191 B160
Light Blue
#459dd6
C68 M25 Y0 K0
R69 G157 B214
Marigold
#ffc300
C0 M24 Y100 K0
R255 G195 B0
Alt. Blue
#4175ba
C78 M52 Y0 K0
R65 G117 B186
Silver
#cfdbeb
C17 M8 Y2 K0
R207 G219 B235
Evergreen
#18817a
C84 M30 Y54 K9
R24 G129 B122
Light Orange
#ea9f54
C6 M42 Y76 K0
R234 G159 B84
Periwinkle
#9280ba
C46 M52 Y1 K0
R146 G128 B186
Rosewater
#eca3bb
C4 M43 Y8 K0
R236 G163 B187
Sky Blue
#ade9f4
C29 M0 Y5 K0
R173 G233 B244
Charcoal A
#565c5f
C66 M54 Y51 K25
R86 G92 B95
Charcoal B
#434a4d
C71 M59 Y55 K38
R67 G74 B77

TYPOGRAPHY

Montserrat
Font Family
Montserrat Black
Montserrat Extra Bold
Montserrat Bold
Montserrat Semi Bold
Montserrat Medium
Montserrat Regular/Normal
Montserrat Light
Montserrat Extra Light
Montserrat Thin

Additional Notes